In 2024, I've refined my design process to focus more on strategic thinking and user-centered approaches. Here's how I approach new projects now.

First, I spend more time in discovery phase, understanding not just what the client wants, but what their users actually need. This involves deep research, interviews, and competitive analysis.

Then comes the ideation phase where I explore multiple directions before settling on the strongest concept. I've learned that the best ideas often come from the intersection of constraints and creativity.

Finally, execution is where everything comes together - but it's just as important as the strategy that preceded it.